Media Breakfast

Converse Domaination on Vimeo

2010-07-27T12:37:00.000+01:00

Converse Domaination on Vimeo

last yr but AMAZING.

YouTube - DIRTY WATER Vending Machine / UNICEF (tap project)

2010-07-21T11:27:00.000+01:00

YouTube - DIRTY WATER Vending Machine / UNICEF (tap project)

Alt1977: Back to the future | Art and design | The Guardian

2010-07-17T10:33:00.000+01:00

Alt1977: Back to the future | Art and design | The Guardian

NIKE WRITE THE FUTURE | DIGITAL PINBALL

2010-07-13T09:26:00.000+01:00

Fast Lane - The Elevator

2010-07-12T11:20:00.000+01:00

Fast Lane - The Shopping Carts

2010-07-12T11:18:00.001+01:00

Fast Lane - The Slide

2010-07-12T11:18:00.000+01:00

DD/Nombre 3

2010-04-30T16:57:00.000+01:00

Its bank holiday coming up so put your feet up for 5 min, read the Digest and Digi up.

1. Royal Shakespeare Company - I thought this was a lovely idea by the RSC to get the yoof of today interested in the old Bard himself. It follows the key characters in Romeo+Juliet playing out their tragic lives on Twitter no less. Each character has over 3k followers each, so its really successful. Thats an idea.

http://www.suchtweetsorrow.com/

2. Airspace rebooted - The one thing about digital is the lovely way you can visualise the most trivial things to gain some sort of insight. Airspace rebooted has taken the 'Ash' zeitgeist and mapped out European airspace over the past few weeks. Just goes to show just how busy our airspace is and thus how much pollution air travel produces. Would have been a nice to see how many tonnes of carbon was saved.

http://vimeo.com/11205494

3. Easy Jet Holiday Planner - Aaahhh, (sl)EasyJet, love em or hate em, they will be a constant in our lives it seems. They have developed a holiday planner app which helps you plan your holiday in a Facebook app, which you can then share with your friends. They plan to allow users to actually purchase tickets through the app at some stage. Begins to question the need for websites in the future with so many people spending ever more hours in social networks.

http://www.facebook.com/easyJet?v=app_196542141146

4. Mobile payment systems - Dont you hate it when a mate who owes you money says they will pay you back next time cos they dont have cash? Well it seems that might not be a problem anymore with new mobile payment systems. This article outlays the different systems allowing you to collect payment through your mobile phone. Just swipe your card through a simply attachment to your iPhone. Ace.

http://www.nytimes.com/2010/04/29/technology/29cashless.html?hpw

Thats it for DD/Nombre 3.

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Digital Digest/Numero 2

2010-04-30T16:56:00.002+01:00

Yes, its Friday, AND its the Digital Digest/Numero 2. Bonus!

Here are the weeks top shiny things.

1. Webby awards - the Webby awards are upon us and I have chosen some of the finest banner entrants (god bless the simple banner) for a bit of fun.

Al Jezeera - nothing like using the rollover to complete the picture. Kind of reminds of the classic Guardian ad, often hailed as one of the most classic campaigns ever. http://www.youtube.com/watch?v=E3h-T3KQNxU

http://74.207.233.159/Webby/Aljazzera/landing.html

Pringles - this actually made the rounds last year but its so good and irreverent its here again! Sometimes not being so serious about advertising is goooood.

http://awardshome.com/webby2009/pringles-can-hands/can-hands.html

US Cellular - taking a popular cultural phenomenon like Guitar Hero and skinning it is a clever tactic which clearly works.

http://www.interactivehrp.com/awards/uscellular/vday_2009/index.html

Prius - absolutely love this. simple engagement done in such a lovely personal way. I'm sure many a rude picture was drawn, but it gets the point across.

http://www.tmspreview.com/prius/iMedia/banner_campaign/

2. First ever Youtube Video - Its Yootoobs 5th birthday today and as a nod to its mega behemoth influence on current culture, here is the first ever video, accompanied the most stupid person ever to grace Yootoob.

http://www.youtube.com/watch?v=jNQXAC9IVRw&feature=player_embedded

http://www.youtube.com/watch?v=lj3iNxZ8Dww

3. Nike Music Shoe - Nike must be the one brand to constantly innovate on every front (it helps having billions to spend) and Nike Music Shoe from Japan is no different. The concept is interesting in itself, but I actually love the finer points like the touchpoints at the bottom of the site. Having a QR code to download the music for your mobile is one of the first I've ever seen. Then again, the Japanese are huge on QR codes, much more than the UK so it probably feels right for them. But little touches like this shows they truly understand digital culture.

http://nike.jp/musicshoe/

4. Ford My Ford Touch - off the back of Fiat's EcoDrive (http://www.fiat.co.uk/ecoDrive/)success, Ford have taken it a step further by having a realtime satnav in the car giving you the 'greenest route' possible.

http://www.youtube.com/watch?v=k1T9qpfuPI0&feature=player_embedded

Thats it for this week.

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Ignorance

2010-04-30T16:54:00.001+01:00

on my part! havent updated in aages. ive started a new work Digest called Digital Digest/No.

so heres the first one

So here are this weeks top stories.

1. Dulux Lets Colour Project - Dulux have moved away from an advertising heavy strategy and have now focused on content creation to then feed into traditional advertising channels. They have decided to promote urban regeneration in poor areas of the world (think India and the Favelas of Brazil) through the use of colour. Im sure you will agree the results are quite impactful and the colour will certainly add to a somewhat cheerier landscape.

http://www.letscolourproject.com/blog/

2. Colorectal Cancer association of Canada - What?! you may think. Yes, colorectal cancer is a lesser known cancer and so has a slightly bigger job to do to gain awareness in the face of breast, prostate cancer etc. Ogilvy have come up with a clever use of FB where you post 'your butt' on FB through this site. A much more cost efficient way of cutting through when you have lower budgets and have other bigger spenders drowning you out. Its fun, fresh and will certainly generate some conversation. job done.

http://www.getyourbuttseen.ca/

3. Nike Grid - Nike are pretty infamous in delivering exciting digital projects (think Nike ID etc) and Nike Grid seems like a new type of digital innovation. It encourages runners to find Nike Grid phoneboxes in their borough and when they do, they must dial in using their unique ID code which they get when they register online. The more times you check in, the more points you win which allows you to become champion of your borough. (think Foursquare type game). The purpose of this campaign was to eliminate using fancy gadgets (Nike +/iPhone apps) and get back to the basics of running.

The idea seems innovative enough, but I think that they could have certainly pushed this concept a bit further. RFID tags anyone?

http://www.nikegrid.com/nike-grid/

http://www.facebook.com/NikeGrid

4. Dominos selling widget - Dominos understand the power of the people. What better to demonstrate it than paying them for helping sell Domino pizzas? Enter the Dominos widget which users can install on their websites/blogs etc. Every time someone purchases a pizza through the widget on your site, you are rewarded 0.5% of every purchase. score.

http://dominos.oosocial.com/

5. iPad fever - Blendtec has been a legendary case study in the viral side of things. New exciting product comes out - lets see if a Blendtec blender will blend it. 5m views later? Simple.

http://www.youtube.com/watch?v=lAl28d6tbko&feature=player_embedded

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Wranglers take

2010-01-21T15:53:00.004Z

I think Wrangler have recently turned somewhat of a corner in terms of its advertising (not sure about its collection)

i love their line of 'we are animals', and on watching the video it runs strong parallels with Diesel.

look at the new iteration of we are animals

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Diesel's with Stupid

2010-01-21T15:49:00.003Z

Diesels new campaign creates a philosophy of being stupid.

admittedly at first i thought it sounded like a really anarchic manifesto for names sakes, but when you watch the actual manifesto it feels right somehow.

what do you think? does genius come from stupidity?

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Nike Town app

2010-01-21T15:42:00.003Z

NIke have just launched their Town app which allows users to tell others wheres cool or not via geo tagging.

Nike True City Full Trailer - Official HD Version from NikeSportswear on Vimeo.

this idea isnt new and has been knocking around for a couple of years (think buddyping)

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Coke Machine all the rage

2010-01-21T15:40:00.004Z

So this vid has been making the rounds of late in the webishpere

its a nice approach to spreading happiness around, but feels very advertising and less like they really want to do it, unlike Pepsi.

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Tattooing Ray Bans

2010-01-21T15:37:00.002Z

This is like watching a car crash waiting to happen.

car crash TV, and really not sure what the outcome will be. but as you can see most certainly got a lot of buzz

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Lego's Big Ideas

2010-01-21T15:31:00.004Z

i have throughly enjoyed Lego's resurgence in the noughties and they are clearly trying to take that momentum into the new decade.

They have created the Big Ideas campaign and celebrate it through this video and site

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Refresh everything

2010-01-07T14:49:00.004Z

The latest iteration in the Refresh Everything campaign sees Pepsi pull its entireSuperbowl budget - a staggering US$20 million - in favour of a CSR initiative. The move will mark the end of a 23 year investment in the game. The Refresh Project is a US-based campaign set up to reward those with big ideas for improving communities across the areas of health, arts and culture, charity, ecology, neighbourhood and education.

The campaign website will launch officially on January 13th on which users can submit their big ideas. From February 1st the public can cast their vote to decide the most worthy causes. Grants will then be awarded up to the total value of $1.3m per month over the course of the year.

The project will also be closely tied with an online reality show titled 'If I Can Dream'which will track five youngsters trying to crack Hollywood. Frank Cooper, SVP and chief consumer engagement officer, Pepsi-Cola North American Beverages said the show, which will be aired across Hulu and MySpace 'is one of many innovative ways the Pepsi Refresh Project will be featured in the digital space'.

The campaign follows the announcement by Pepsi that it will increase online advertising by 60% from 2009 expenditure. Cooper went on to say 'In 2010, each of our beverage brands has a strategy and marketing platform that will be less about a singular event, less about a moment, more about a movement'.

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Imagining Mozambique through art

2009-10-21T11:51:00.002+01:00

this site tries to raise awareness of the plight that Mozambique is going through.

http://www.imaginingmozambique.com/

I think its done exquisitely and the art itself is amazing.

really like the way you can set your 'wish' free to fly amongst the other wishes in the community.

beautiful

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McDonalds knows its customers

2009-10-21T10:23:00.002+01:00

New ad for Mickey D's focuses on the consumer more than the product and that's why this is the first McDonald's ad I quite like.

Really enjoy the poetry style riff and its tongue and cheek attitude to its customers which strikes a cord with everyone.

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Joy for VW

2009-10-07T12:54:00.004+01:00

VW are on a mission to make everyday more fun and this execution is brilliant.

Translation of the copy in the video:

0:09 Can we get more people to choose the stairs by making it more fun?

1:07 66% more people compared to the average choose the stairs as opposed to the escalator

1:29 Joy can apparently change people behavior

1:34 We call it the theory of fun.

simple. and effective.

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Paul Smith drinks Evian

2009-10-05T14:20:00.002+01:00

Evian have enlisted the services of Paul Smith to design a limited edition bottle.

these type of collabs aren't anything new, but they are still vital for both brands to show they are innovating and trying to grow in new sectors.

its like asking the consumers to view their brand with a new pair of shades.

Paul Smith of course...

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Electrolux deisgn awards

2009-09-30T09:18:00.004+01:00

products for the future

think these type of awards are a positive move for any brand. this creates aspiration within the brand.

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2009-09-07T16:58:00.002+01:00

WHOA. crazy hectic AIDS campaign by a hamburg based agency.

pretty insane stuff and this was properly shockvertising.

what do you think?

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Saab's new perspective

2009-09-03T17:03:00.002+01:00

im loving this new brand ad for Saab.

think its executed beautifully, but im not sure it tells me a whole lot about the car itself? having a different perspective doesnt say much about the car itself though.

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WWF takes on massive controversy

2009-09-03T17:00:00.001+01:00

DDB Brazil have created this ad for WWF

WWF 911 commercial
by dalagelli

it compares 9/11 to the tsunami disaster back in 2004.

its controversial indeed. im not sure what to make of it. it certainly gets people talking about the ad and makes you think.

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Marc Jacobs takes on QR codes for LV

2009-09-03T16:57:00.003+01:00

think this QR code deisgn by Marc Jacobs for Louis Vuitton is rocking.

shows how tech geek has hit the mainstream when fashion designers take them on

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Absolut newness

2009-08-06T17:08:00.002+01:00

Absolut have commissioned some artists to help materialise their new strap line....

doing things differently leads to something exceptional.

not sure how i feel about it. but its pretty enough to look at. doesn't particularly light my fire though. be interesting to see how they follow that through.

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Brazil's pee nation

2009-08-05T10:46:00.001+01:00

To save water Brazil has come up with a viable solution - pee in the shower.

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Foster's Ozometer

2009-07-16T10:23:00.004+01:00

Fosters have come up with quite a nice app that basically measures sentiment (positive or negative) on Twitter. The Fosters Aussie spin on it is 'No Worries' i.e. how much percentage 'No Worries' are your tweets.

its nothing new really, but like the way they have re-packaged something...isn't that mostly the case in advertising?

www.fosters.co.uk

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Tampax make Manpax

2009-07-08T10:58:00.002+01:00

not really. but i think this new campaign called Zack 16 is brilliant.

it follows the story of Zack who's boy parts turn into girl parts.

check out Zack16.com

found it really enjoyable even for a guy.

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Evian babies rock

2009-07-07T09:19:00.001+01:00

this viral by Evian is pretty cool.

as they say, Live Young.

simple.

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Nikes tribute to The Fed

2009-07-06T12:07:00.002+01:00

this is what you call foresight. Nike have already released a vid for Rogers 15th Slam title. they obviously have some confidence in him!

i am a total fan of The Fed's, but somehow i fond this vid too contrived and commercial. not a fan at all.

also felt the way he was 'forced' to wear that jumper with the number 15 emblazoned on the back very cringe worthy as well...

oh well, he is being paid millions. so who cares

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Air New Zealand prefer it naked

2009-07-06T11:47:00.002+01:00

This ad by Air New Zealand is really sweet.

great way to generate mass awareness via the web by interesting use of 'naked'. everybody's such a sucker for some skin...

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Philips Vs. ?

2009-07-06T11:17:00.004+01:00

Philips have come up with an interesting concept where you can challenge a Philips Product

the first installment comes in the form of Philips Vs. The Sun.

quite funny. interesting way to not bang on about product benefits.

check out their Twitter and website

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Crotch action from Gillette

2009-05-29T17:03:00.002+01:00

Sheer genius from Gillette

what a nice way of getting people to talk about you...a la Wilkinson baby

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New Chanel No.5 with Audrey Tatou

2009-05-07T14:59:00.002+01:00

heres the new Chanel No.5 film is out with Amelie star Audrey Tatou

not particularly wild about it, but looking forward to watching her in the Coco Chanel biopic later this year

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BMW wins chess match against Audi

2009-04-21T12:32:00.003+01:00

this is what i call reactive and opportunistic advertising!

Audi launched their campaign first, BMW responded...its that simple.

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Super Cuteness from Samsung

2009-04-21T12:11:00.001+01:00

this ad is brilliant!

especially loving it cos its just silly fun. advertising doesnt always have to be so serious!

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Amazing Philips commercial

2009-04-20T16:18:00.005+01:00

Philips commissioned Adam Berg to direct their short-film commercial for the launch of their Cinema LCD TV

think its absolutely amazing stuff; they way it draws you into the unfolding storyline is quite hypnotic

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Adidas NZ going for the female fans

2009-04-20T10:02:00.004+01:00

Adidas in New Zealand have released this campaign for their Super 14 teams.

pretty clear who they are targeting!

think its great in its single-mindedness, they aren't flogging any product or trying to cram in any messages.

its for the pure enjoyment : )

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Lacoste taking campaign style online

2009-04-20T09:46:00.003+01:00

Lacoste have their new site out Lacoste Red.

it uses their usual campaign style of models floating in mid air except this time its very much floating in motion.

they even have a Guitar Hero style game you can play.

im a fan

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Facebook update

2009-04-08T15:53:00.000+01:00

With everyone talking feverishly about Twitter and its growth, one wonders how Facebook is faring?

Very well in fact.

A year ago Facebook declared itself king of Social Media commanding over 13m users, it was truly top of the pile. The number itself is fairly impressive, but what of it today?

Facebook has steadily creeped into our everyday lives, from that newspaper article in the morning to being an integral part of the storyline of our favourite TV show, and with a staggering 23m users in the UK, it really proves it.

To put that into context, it is the 4^th highest ranking site behind Google, MSN and Yahoo (not that far behind Yahoo either), and constitutes 61% of the online population in the UK (36m users online).

No wonder brands are desperate to crack the magic code that allows them to engage the Facebook audience, but with the new format where do the goalposts lie now?

With the new Fan Page format, brands are being forced to be more ‘human’ and act like everyone else does in Facebook; write those status updates, upload photos and comment on their friends’ actions. This is not necessarily a bad thing as it immediately invites the users to engage the brand just like they engage their friends, thus commenting on actions and engaging in a more light-hearted manner.

Bottom line: it’s engagement, and possibly more so than they might ever have gotten.

Example: Skittles.

Their Fan Page now has over 635k fans (hefty media spend included), but with consistent status updates and a clear tone of voice they have managed to generate a certain interest in the brand that previously they would never warrant. E.g.

'Skittles almost fooled itself today'

One status update: 3408 likes, 339 comments.

Enough said.

It’s a new era for engagement. A new chance for brands to have a true personality.

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the Shii

2009-04-02T15:04:00.000+01:00

its Wii for women.

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Xbox Alpine Legend spot

2009-04-02T09:50:00.003+01:00

the silliness of the game is hilarious and that's whats gonna make it sell

who hasn't been tempted to yodel?!

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Honda Let It Shine

2009-03-31T12:54:00.003+01:00

For Hondas launch of their own hybrid car, W+K Amsterdam have created this 60 sec TV spot focusing on LED shapes using the headlights of the cars

also have their making of video which is quite interesting

its interesting enough, but i prefer Samsungs LED sheep viral

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Ray Ban Chameleon

2009-03-31T11:22:00.001+01:00

thought this viral for coloured wayfarers totally rocked.

the chameleon is cute!

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Onitsuka Tiger Zodiac Race

2009-03-31T10:21:00.002+01:00

Loving this viral out for Onitsuka Tiger

it features some cartoon Chinese zodiac characters running a race promoting their zodiac character range of sneakers

the website here allows you to find your zodiac character

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Sliding House

2009-03-31T09:19:00.001+01:00

this house in Suffolk, England is just too cool...

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Sofia Coppola and Miss Dior

2009-03-30T17:20:00.005+01:00

Dior has commisioned Sofia Coppola to direct their new ad for Miss Dior perfume.

the site is far more engaging and uses a foldout book style for users to play around with.

the ad itself reminds me of a Lacoste ad...

but then again, it really could be any old perfume ad.

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Mini Clubman viral admission

2009-03-30T17:14:00.002+01:00

Mini has a new viral out for their Clubman car.

its basically a parody of viral marketing although i reckon they could have a done a bit more. just feels it lacks a certain something.

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Samsung's clever use of Sheep

2009-03-26T10:40:00.001Z

Samsungs take on Sony Bravia

sheep!

Samsung Extreme Sheep LED Art
by sertanarig

think its pretty cool.

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Nike in your (french) playground

2009-03-19T09:59:00.002Z

for their launch of their V is for Victory track jacket, Nike have created this viral which features footballer Hatem Ben Arfa

Ben Arfa trop fort à la pétanque !
by yom_

its a simple 'home video' of him and his mates playing boulle/pentaque and he shows some mad skill.

again, simple and fun :)

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K-Swiss uses variety to introduce their range

2009-03-19T09:50:00.002Z

This site by K-Swiss is simple to navigate and uses different characters from Ed Westwick from Gossip Girl to Tommy Haas the tennis player

nothing ground breaking but love its simple interface

simplicity is key. clearly.

check out K-Space here

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Novak Djokovic gives HEAD a speed lesson

2009-03-19T09:38:00.005Z

This site by HEAD rackets launches one of their latest models

it features some of Novak Djokovic and its pretty quirky funny, not at all what i expected.

i especially like the kids style cartoon drawings.

check out speed lessons here

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Uniqlo continues in its amazing simplicity

2009-03-10T10:17:00.003Z

Time and time again Uniqlo come up with the best digital campaign and their latest one is no different.

Uniqlo girls collection features their latest spring outfits.

beautiful in its simple execution it pays a small homage to Barbie and her 50th anniversary.

great for those that want simple ideas for 'kit' outfits.

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Kids-MGMT played on iPhone apps. insane.

2009-03-04T09:29:00.001Z

check out this video of The Mentalists playing Kids by MGMT using iPhone apps.

pretty amazing.

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Bavaria spoofs Heineken walk in fridge

2009-03-02T09:54:00.001Z

to great effect. remember the heineken walk in fridge ad?

Bavaria beer gives it a better ending.

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Turn your iPhone into a credit card terminal

2009-02-26T16:19:00.002Z

a new app by ProcessAway allows you to turn your iPhone into a credit card terminal.

you can literally start taking card payments on the go.

genius!

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Choose your Beanie and Grandma to knit it

2009-02-26T09:44:00.004Z

this is one the the best ideas Ive seen in a while.

GoldenHook offers a service where you can design your own beanie and then choose which Grandma you want to knit it!

you can read up on each Grandma and find out a bit more about her. its such a nice way to support OAP's in an entrepreneurial way.

this idea also works so well because you immediately create some sort of emotional attachment to your beanie. much more than a beanie which is mass made in some factory in the east!

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Converse Great chase

2009-02-23T14:17:00.001Z

in following with their weird video campaign heres the latest

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New Sony Bravia ad

2009-02-23T09:28:00.002Z

the new Sony Bravia ad by Fallon features the Brazilian footballer Kaka and a 10-tonne zoetrope.

i like the use of the zoetrope but I'm not so sure about the use of Kaka. i think maybe I'm just getting footballer/celeb fatigue...

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For the singletons

2009-02-20T15:55:00.001Z

essential bed linen

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Breaking up is easy to do with Bjorn Borg

2009-02-20T15:32:00.003Z

Bjorn Borg clothing from the Swedes have come up with a campaign (that was for Valentines - sorry a bit late folks!) to help break up with your not-so-loved one and then help you match yourself with someone new.

its pretty slick and video heavy, although takes a little long.

the result was pretty funny.

have a look. their campaigns have always been a gander.

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New main title for The Simpsons

2009-02-20T15:26:00.001Z

after many a year of the same ol Bart skating down the street we have a new title sequence for the Simpsons

these guys are legendary.

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Geek niche

2009-02-19T17:29:00.003Z

Etsy.com is now selling Playstation soap for your controller for $5. yes. PS soap. talk about niche product development!

flavours range from pink sugar, juicy watermelon, apple jack and peel, coconut lime verbena, dragon's blood, to unicorn's semen. hmm does that come with sparkles?

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Pay what you want restaurant in London

2009-02-19T16:07:00.003Z

Little Bay in London has adopted a somewhat Radiohead strategy and has asked diners to pay what they think the food is worth.

the menu is rather ambitious for such a strategy offering butterfish and salmon to foie gras terrine.

I'm definitely gonna give it a try and report back

visit little bay

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Diesel sticks 2 fingers to the recession

2009-02-19T15:00:00.003Z

when most stores are closing and there are massive scaled down shows, Diesel have gone ahead with its plans and opened its biggest store on 5th Ave NY.

the store boasts over 700 different styles of denim. now that's A LOT of denim. heaven...

as an opening stunt they have adopted a 'fish bowl' event where they will get celebs to dress up in Diesels finest and dine in the window of the store for passers by to ogle at.

i wanna see the 700 different styles of denim!!!!

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Uniqlo parka style 1000

2009-02-19T10:27:00.002Z

Uniqlo never cease to amaze and their new campaign for Parka style is another winner.

its a simple campaign and i absolutely love its optimism and fun factor

great way to get the catalogue look, especially if you are a fashion novice. at least you will look great afterwards!

check the site out here

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How awesome is this!

2009-02-18T17:26:00.001Z

Lego making a phone? supposedly in conjunction with Alcatel.

sweet!

Lego are definitely becoming the coolest thing out there again. first a JC De Castelbajac Lego fashion show, then Lego star wars and now this!

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Samsung's solar powered phone

2009-02-18T09:28:00.003Z

Samsung are about to release their Blue Earth touchscreen phone which is fully solar powered. it is also partially made up of recycled water bottles and lacks the toxic stuff normal phones are made of.

sweet!

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Rooney shown dust by teenager

2009-02-17T16:49:00.001Z

new Nike viral showing Rooney being nutmegged

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Google's 2nd phone - 'The Magic'

2009-02-17T16:36:00.002Z

has been announced at the mobile congress in Barcelona.

its exclusive to Vodafone and will contain Google's Android software. the phone itself is manufactured by HTC.

exciting days ahead

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Google road show into India

2009-02-16T16:31:00.002Z

Google have adopted a show and tell strategy for the people of India. they want to educate the people of India about the internet via their Google tour bus.

check out their website

great idea.

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Agent Provocateur for 'men-only' lingerie parties

2009-02-16T10:24:00.002Z

every straight mans fantasy - a room filled with scantily clad models in sexy AP lingerie, is about to become a reality.

AP have created a bold move by hosting such lingerie parties targeting bankers (w@nkers) to get them to buy their wives (or themselves) some sexy lingerie.

AP have are now also taking pioneering strides for a fashion brand by having their very own twitter page and blog.

yes. how very web 2.0 of them.

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Airport madness

2009-02-16T10:12:00.002Z

clip of a Cantonese woman missing her flight at Hong Kong airport. 30 secs of it is hilarious. 3 min of it could drive you insane.

talking of airports:

airfrance has rebranded

just thought you would like to know

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Puma Kings

2009-01-28T17:29:00.004Z

rather enjoy these new Puma ads with Massimo Oddo and Freddie Ljunberg

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Pepsi and the American refresh

2009-01-28T15:57:00.002Z

Pepsi have launched a campaign that unveils their new branding whilst piggybacking off the back of Obama's inauguration.

their campaign called refresh everything ties in quite nicely (or perhaps shafted in) with the new era for the US.

on their campaign site you see videos of celebs and average Americans vlogging to the new president in a 'dear Mr.president' style type message. their hopes, fears etc. (you also get to see lady gaga in hot pants boys!)

on the site you also get the Pepsi rebranding message (obviously)

all videos can be found on their Youtube channel as well.

i think its quite a nice message of optimism Pepsi are trying to portray. they acknowledge their own 'refreshing of the brand, but as well as refreshing brand US.

check out the site here and youtube channel here.

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Play Muji calendar and discover

2009-01-28T11:36:00.003Z

Muji has created a calendar site that displays a different Muji product each day of the year. can be downloaded as a screensaver as well. each day/product has a product usage video that shows all the wonderful ways you can use each product.

PlayMuji here

concept kind of reminds me of Uniqlock for some reason.

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Watchmen viral site now live!

2009-01-23T15:17:00.002Z

for those waiting for Watchmen to arrive in our big screens, here is a teaser site

The New Fontiersmen

pretty cool.

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T-Mobile fuss over?

2009-01-22T16:00:00.002Z

nothing. i know lots of people think this is interesting but in reality its nothing ground breaking at all.

and also seems a bit of a far stretch for Lifes for sharing.

PR...job done. they could have just released a Paris Hilton type video as well...that at least would be a bit more interesting...im kidding ;)

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Youtube Street Fighter

2009-01-22T15:59:00.000Z

play street fighter on youtube!

amazing!

ok, its a bit clunky, but still pretty cool

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Chicken non-lovers convert

2009-01-15T17:29:00.001Z

my flatmate is allergic to chicken/poultry so this ad made me laugh.

apparently also one of Australias most complained about ads for 2008

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Best Ad for ages...Durex.

2009-01-15T14:56:00.004Z

this is one of the best ad ive seen in absolute ages.

totally on brand and totally brilliant.

gonna spread like wildfire

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Drink Drank to relax.

2009-01-13T11:40:00.003Z

i find this product a fresh of breath air in a market thats dominated by the fast and the furious.

Drank is the ultimate 'anti-energy' drink that promotes relaxation. and why not? in this world dominated by energy drinks like Red Bull, Play, Relentless...the list goes on, why not take a step back and chill out?

the drink contains valerian root and melatonin to promote the ultimate relaxation mood.

as the can says...slow your roll.

find out why here

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Offensive beavers?

2009-01-08T17:09:00.001Z

apparently this is the most complained about ad in 2008.

what are your thoughts?

very wrong, but hilarious at the same time.

but what do i know? I'm a guy.

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Learn how to make a burger

2009-01-08T16:06:00.000Z

1980's Wendy's style.

LOVING the retro.

who would ever forget how to make a burger after watching that?!

i still think im humming the tune...
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New Macbook Wheel

2009-01-08T15:57:00.003Z

Apples latest invention the keyboard/mouse - less Macbook.

check the video for more info

Apple MacBook Wheel
by Warzone_fr

looks quite fun to play with.

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Motorola keen on recycling

2009-01-08T14:14:00.003Z

Moto has come out with a totally recycled phone from old water bottles.

the Moto W322 Renew (no awards for name of the year) is totally recycled. its done through a partnership with the Carbonfund so should have some cred behind the project.

i think the idea of a recycled phone is quite appealing...

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Ray Bans + Cows uterus

2009-01-08T14:06:00.003Z

this viral is pretty gross but no doubt will create some buzz around the net.

the things people do...

i think its great. better than poncy print ads with the same ol models wearing the same ol glasses.

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Would you sacrifice 10 of your Facebook friends for a Whopper?

2009-01-08T14:00:00.002Z

in Burger Kings latest assault on fast foodies they have an app out that allows you to redeem a free Whopper after you 'sacrifice' 10 of your friends. in reality its just forcing the viral nature of the app. i doubt you really remove your friends from your friends list.

sorry, just wasn't bothered enough about a Whopper to try out the app.

Whopper Sacrifice here

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Most blatant sex ad ever

2009-01-08T13:54:00.004Z

came across these posters over the Xmas period and thought they were just awful.

words cant even begin to describe how much i hate adverts like this. there should be a judging panel to OK ads before they go live.

sad thing is i bet they got thousands of calls from chumps wanting longer lasting sex (by use of a nose spray no less!)

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Possible Humanitarian Lion?

2009-01-06T17:15:00.003Z

some folks are trying to set up this initiative called the Humanitarian Lion at the Cannes Ad awards.

Basically every agency entering an award must enter an idea that solves one of earths humanitarian problems. any idea. and hopefully the clients judging the work may donate funds to build the winning campaign.

check out the website

looks like an awesome project. hope it gets implemented.
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Forever installation at the V&A

2009-01-06T17:04:00.003Z

i thought this art installation at the V&A was quite interesting.

Forever at the Victoria & Albert Museum from Universal Everything on Vimeo.

i really like it when you have old museums/institutions that combine current digital work to juxtapose the old and the new. and somehow it seems to flow seamlessly.

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Heineken loves fridges

2009-01-05T15:12:00.002Z

thought this Dutch ad for Heineken is brilliant

happy new year folks ;)

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Smell like Burger King

2008-12-17T10:01:00.002Z

BK have just launched their very own deodorant called Flame. the scent is being sold at NY retailers and is being promoted with the line 'the scent of seduction, with a hint of flame-broiled meat'. yum. not.

it is accompanied by this website www.firemeetsdesire.com

pretty revolting thought smelling like flame-broiled meat, but i guess its a clever move on their part in getting the brand talked about. you can also envisage guys buying this as a fun gimmick.

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Adam and Eve

2008-12-15T15:34:00.001Z

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Pepsi and Kelly Brook viral

2008-12-10T17:56:00.001Z

pretty funny viral for Pepsi Max with Kelly Brook.

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Choose your BMW with Microsoft surface

2008-12-10T09:51:00.003Z

this is a great way for potential BMW buyers to interact the cars in a new and interesting way.

as you can see from the video there are so many more touch points than the click of the mouse which makes it all the more memorable.

a first innovator for surface.
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Hello Kitty's mother of all brand extensions

2008-12-10T09:32:00.002Z

literally.
Hello Kitty have pulled off the mother of all brand extensions by opening a Hello Kitty maternity hospital in Taiwan.

the reasoning? mothers suffering the pain of child birth will feel more at ease when they see the Kitties and will bring a smile to their faces.

and in reality...Pink Kitties might actually be easier on the eye than clinical white for these ladies...

nuff said
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Long absence

2008-12-10T09:28:00.000Z

apologies for the long absence folks.

the set backs of having a snotty nose...;)

but im back.
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