Digital Digest/Numero 2

Yes, its Friday, AND its the Digital Digest/Numero 2. Bonus!

Here are the weeks top shiny things.

1. Webby awards - the Webby awards are upon us and I have chosen some of the finest banner entrants (god bless the simple banner) for a bit of fun.

Al Jezeera - nothing like using the rollover to complete the picture. Kind of reminds of the classic Guardian ad, often hailed as one of the most classic campaigns ever. http://www.youtube.com/watch?v=E3h-T3KQNxU

http://74.207.233.159/Webby/Aljazzera/landing.html

Pringles - this actually made the rounds last year but its so good and irreverent its here again! Sometimes not being so serious about advertising is goooood.

http://awardshome.com/webby2009/pringles-can-hands/can-hands.html

US Cellular - taking a popular cultural phenomenon like Guitar Hero and skinning it is a clever tactic which clearly works.

http://www.interactivehrp.com/awards/uscellular/vday_2009/index.html

Prius - absolutely love this. simple engagement done in such a lovely personal way. I'm sure many a rude picture was drawn, but it gets the point across.

http://www.tmspreview.com/prius/iMedia/banner_campaign/

2. First ever Youtube Video - Its Yootoobs 5th birthday today and as a nod to its mega behemoth influence on current culture, here is the first ever video, accompanied the most stupid person ever to grace Yootoob.

http://www.youtube.com/watch?v=jNQXAC9IVRw&feature=player_embedded

http://www.youtube.com/watch?v=lj3iNxZ8Dww

3. Nike Music Shoe - Nike must be the one brand to constantly innovate on every front (it helps having billions to spend) and Nike Music Shoe from Japan is no different. The concept is interesting in itself, but I actually love the finer points like the touchpoints at the bottom of the site. Having a QR code to download the music for your mobile is one of the first I've ever seen. Then again, the Japanese are huge on QR codes, much more than the UK so it probably feels right for them. But little touches like this shows they truly understand digital culture.

http://nike.jp/musicshoe/

4. Ford My Ford Touch - off the back of Fiat's EcoDrive (http://www.fiat.co.uk/ecoDrive/)success, Ford have taken it a step further by having a realtime satnav in the car giving you the 'greenest route' possible.

http://www.youtube.com/watch?v=k1T9qpfuPI0&feature=player_embedded

Thats it for this week.

you know ill lunch with you

tm

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