Imagining Mozambique through art

this site tries to raise awareness of the plight that Mozambique is going through.

http://www.imaginingmozambique.com/

I think its done exquisitely and the art itself is amazing.

really like the way you can set your 'wish' free to fly amongst the other wishes in the community.

beautiful

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McDonalds knows its customers

New ad for Mickey D's focuses on the consumer more than the product and that's why this is the first McDonald's ad I quite like.

Really enjoy the poetry style riff and its tongue and cheek attitude to its customers which strikes a cord with everyone.

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Joy for VW

VW are on a mission to make everyday more fun and this execution is brilliant.

Translation of the copy in the video:

0:09 Can we get more people to choose the stairs by making it more fun?

1:07 66% more people compared to the average choose the stairs as opposed to the escalator

1:29 Joy can apparently change people behavior

1:34 We call it the theory of fun.

simple. and effective.

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Paul Smith drinks Evian

Evian have enlisted the services of Paul Smith to design a limited edition bottle.

these type of collabs aren't anything new, but they are still vital for both brands to show they are innovating and trying to grow in new sectors.

its like asking the consumers to view their brand with a new pair of shades.

Paul Smith of course...

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Electrolux deisgn awards

products for the future

think these type of awards are a positive move for any brand. this creates aspiration within the brand.

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WHOA. crazy hectic AIDS campaign by a hamburg based agency.

pretty insane stuff and this was properly shockvertising.

what do you think?

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Saab's new perspective

im loving this new brand ad for Saab.

think its executed beautifully, but im not sure it tells me a whole lot about the car itself? having a different perspective doesnt say much about the car itself though.

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WWF takes on massive controversy

DDB Brazil have created this ad for WWF

WWF 911 commercial
by dalagelli

it compares 9/11 to the tsunami disaster back in 2004.

its controversial indeed. im not sure what to make of it. it certainly gets people talking about the ad and makes you think.

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Marc Jacobs takes on QR codes for LV

think this QR code deisgn by Marc Jacobs for Louis Vuitton is rocking.

shows how tech geek has hit the mainstream when fashion designers take them on

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Absolut newness

Absolut have commissioned some artists to help materialise their new strap line....

doing things differently leads to something exceptional.

not sure how i feel about it. but its pretty enough to look at. doesn't particularly light my fire though. be interesting to see how they follow that through.

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